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Archive for the ‘Marketing Masterminds’ Category

So is it totally lame that I can’t get the 1234 iPod commercial out of my head? Its not that its a bad song at all – Feist’s hauntingly seductive voice keeps me drawn in every time this commercial pops up (popped up? I think they took it off the air already). The problem is, [...]

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Okay, so can I just say how totally addicted I am to the Facebook application, Universe Wars? In Universe Wars, you build your own empire from the ground up. You get your own advisers, and have to produce your own food, lumbar, iron, etc. The interface is streamlined though, making it very easy to understand [...]

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Quite frankly, I would have LOVED to be in on this marketing meeting. This picture is taken right from a box of Scooters© Brand Cereal, and let me tell you, they did quite a number on this. First of all, lets take a look at the name. Scooters. My guess is, they were down to [...]

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